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CASE
Rhythm Cult

Code-shifting in the arts have always implied a hard challenge. To draw a flavor, to photograph a scent, to film a texture so you can actually feel it.

 

In this case we were required to translate the identity of an electronic music label to a graphical universe including enough elements as to suggest an exquisite, faithful and sophisticated personality that strives to keep itself always young, and following the characteristic dynamics of the genre.

Nighttime had to be definitely present, to be sure, and that is the reason why we thought dark backgrounds with linear flashes full of color, featuring a minimalist design within a balanced atmosphere. 

We designed the logo beginning from the stylized representation of sound waves, combined with an icon that could be read as a musical key.

 

The customer was definitely happy. As for us, we danced.

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